Layoffs For NM Incite, The Nielsen-McKinsey Venture That Does Twitter?s TV Ratings

Here's a surprise follow-up to the news yesterday of Twitter's acquisition of a social media analytics firm Bluefin Labs. NM Incite?--?an analytics JV between Nielsen and McKinsey that forms part of?Nielsen's Twitter TV Rating service with Twitter --?has started to lay off employees, and we've even heard that NM Incite will be shut down altogether by the end of this month.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/muoN7Ykp0P0/

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