October 16, 2012, 10:13 am
Two recent college graduates have developed a computer application that generates money for nonprofit organizations every time the user opens a new tab on select Internet browsers, says the Los Angeles Times.
The Tab for a Cause app replaces the blank pages that come up when Chrome and Firefox users open a new tab with designed pages featuring blogs about charitable efforts and advertisements. Whether or not the Web surfer clicks on any content, the page?s appearance generates donations of fractions of a cent from the advertisers on that page to a charity picked by the user.
Launched in August, Tab for a Cause has signed up 3,000 users and donated about $4,000 dollars to seven organizations, among them Human Rights Watch and Water.org.
Developers Alex Groth and Kevin Jennison, who graduated this year and now work for a Silicon Valley start-up, said the idea arose from their thinking during their college years about ways to smoothly connect causes and contributors online. ?We realized that new tab pages are pretty much blank real estate for us to capitalize on and allow charities to reach people,? Mr. Jennison said.
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